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Increasing Search Visibility Across 8 European Countries

Project type: SEO & Site redesign  

Client Industry: international auto manufacturer

project timeframe: 6 MONTHS 

THE CHALLENGE 

This Italian auto manufacturer needed had a sub domain for their flagship product, attempting to reach three major European markets. They were suffering declining search traffic each month, and had a very high bounce rate of 85%. This resulted in very poor search visibility in local search, across all European markets. 

seo for auto manufacturer

THE IDEA

This client did not have an existing digital marketing program initially. They needed an advanced SEO program to scale across 8 markets in Europe, and needed to geo target a specific audience interested in their flagship car. They had a sub domain on a .com that resulted in an 85% bounce rate. After optimizing for a specific set of Italian search intents, and work began on the recommendation of migrating the sub domain over to reside in a main category folder on the client's .it domain. A prioritized set of issues was developed, then SEO team lead, Janet Bartoli managed delivery & execution of fixes and optimizations site-wide. 

the results

Technical remediation, site-side content, & optimization result in improved search engine indexing overall that included results like a 43% growth in organic traffic post migration, within the next 8 weeks 130% New Organic Visitors within Italy, and 30% Decreased Bounce Rate.  

 

This Auto Manufacturer Achieved

130%
New Organic traffic
43%
Growth post migration
30%
decrease in bounce rate post migration

Ready to Get Results Like These?